Brand guidelines and assets
Many minds.One clear answer.
This page explains what the SARV AI name and emblem stand for, and how to show them properly. Writers, partners and anyone sharing our work will find the logo files here too.
The name
Sarv means all
The name comes from the Sanskrit word सर्व (sarva): all, whole, everything together. It is the idea of the product in one word.
Good AI already exists, in many places and from many makers. What was missing was one place that brings all of it together and quietly picks the right one for the job. That is what SARV AI is: every leading AI, for everyone.
सर्व
sarva · all · whole
Built in India. Made for the world.
The emblem
Eight ribbons, woven into one flower
It is drawn like a lotus seen from above: a shape people across the world read as something whole and open. Every part of it says something about how the product works.
Eight petals
Each petal stands for a different kind of intelligence. No single one is the whole picture, which is the reason the product exists.
Woven, not stacked
The ribbons pass over and under each other. The models are not a list to pick from. They work as one.
One unbroken line
Follow a ribbon and it never ends. You ask once and the work carries on until there is one clear answer.
An open centre
The middle is left empty on purpose. That space is yours: the question you bring.
Logo files
Three versions, one for every background
Each file has a transparent background. Pick the one made for the surface you are placing it on.
With the name: emblem on the left, the name set in Inter. “SARV” is extra bold, “AI” one step lighter. Graphite on light, white on dark.
Colour
A full spectrum, because no one colour is enough
The gradient runs from cool blue to warm yellow, the same way the emblem does. Used together the colours say “all of them”. Tap a colour to copy its code.
Surfaces and text
Type
One typeface: Inter
Inter is clear at every size and reads well on any screen. We use it for everything, so nothing competes with the answer on the page.
Aa
- Headlines
- Extra bold · tight spacing
- Buttons and labels
- Semibold
- Body text, easy to read
- Regular · generous line height
Voice
How we speak
The words matter as much as the picture. These four rules shape everything we write.
Plain words
We write the way a helpful person speaks. No jargon, no model names to memorise, no technical terms the reader has to look up.
Honest first
We say what works today and what does not. We never show a number, a review or a feature that is not real.
Calm, not loud
No hype and no exclamation marks. The product should feel like a steady pair of hands.
For everyone
A student, a shop owner and an engineer should all feel the page was written for them, in whatever language they think in.
Using the logo
Give it room, and leave it as it is
Clear space
Keep an empty margin of at least a quarter of the emblem’s width on every side. Nothing else goes inside it.
Smallest size
On a screen the emblem should never be smaller than 24 pixels, or the weave stops being readable. In print, keep it at 10 mm or more.
Please do
- Use the files from this page, unchanged.
- Keep clear space around the emblem: at least a quarter of its width on every side.
- Use the full-colour emblem on white, light or deep indigo backgrounds.
- Use the white emblem on a photo or a strong colour.
- Write the name as SARV AI, in capitals, with a space.
Please do not
- Do not recolour, outline or add shadows to the emblem.
- Do not stretch, squash, rotate or crop it.
- Do not put words inside the emblem or lock a slogan to it.
- Do not place it on a busy background where the petals get lost.
- Do not use it to suggest we endorse or co-own your product.
Writing about us
Need something that is not here?
You may use our name and emblem to refer to SARV AI in articles, reviews and comparisons, as long as you follow the rules above. For a partnership, a co-branded page or a different file format, write to us first.
support@getsarvai.comThe names and logos of the AI models and companies shown on this site belong to their owners. SARV AI is independent and is not owned or endorsed by them.